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Starting in , Americans could purchase a small satellite dish for their home, pay a monthly subscription fee, and receive multichannel video programming without having to subscribe to cable.
The new dishes are as small as 18 inches in diameter, and much cheaper than the C-band dishes. These DBS systems offer hundreds of channels, more extensive sports, movies, and pay-per-view options, and typically superior digital video and sound when compared with most cable.
At the time of the survey, regulatory restrictions prevented DBS systems from broadcasting local network content to anyone who could get these channels with a regular TV antenna, a restriction that was later lifted. Other restrictions included the Satellite Home Viewer Act, still in effect, which allows homeowners to put up satellite dishes but does not give renters clear rights to do the same.
The most notable problem with DBS systems is that a user must have a clear line of sight to a broadcast satellite's location in the sky.
Buildings, geography, and even trees can interfere with the signal, so the quality of the satellite product varies depending on the user's location. Goolsbee and Petrin's calculations take into account these differences in the physical properties of DBS systems.
Goolsbee and Petrin obtained detailed information on consumer behavior from the Technographics survey conducted by Forrester, a leading market research company focusing on the information economy. The survey provided demographic information on household size, gender, family income, marital status, education, living accommodations, geographic state, and television market.
The authors matched information on the cable system prices and characteristics of each household with household data on consumer choices, using cable system data from Warren Publishing's Television and Cable Factbook. To calculate demand for satellite, expanded basic cable, premium cable, and local antenna, the authors used statistical models for demand, accounting for variations in price, product characteristics, and household demographics.
Their calculations also accounted for product quality and differences in taste. Demand estimates are identified by comparing how the likelihood of purchase by people with the same characteristics changes as prices and characteristics of products change. In economic terms, "elasticity" refers to the percentage change in quantity demanded as a result of a 1 percent change in price. With that in mind, you should call your local town or recycling center, and ask if they accept satellite dishes. According to Hunker , several satellite operations such as DISH Network, are still collecting old satellite dishes even as recently as , though they are only collecting specific models and pieces of equipment.
There are companies out there whose main purpose is to collect and dispose of satellite dishes for consumers. They charge a fee, but some companies like LoadUp will remove larger dishes and will disconnect them from the roof for you as well. Upcycling to the rescue!
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